Skincare holds a dominant position in the cosmetic market, with a global market share of 42 percent. Despite a slight decline of 1.2 percent due to the COVID-19 pandemic, the projected revenue for the industry is expected to reach US$177 billion by 2025, making it a highly lucrative market.
For businesses in the cosmetics/skincare sector, this presents a promising opportunity. However, to maximize profit and gain market share, the biggest challenge lies in finding a reliable skincare OEM/private label manufacturer that delivers on their promises without overpricing their products.
In this article, we will delve into the world of OEM/private label in skincare, discussing the advantages and disadvantages of working with an OEM or private label skincare company, as well as offering guidance on selecting a trustworthy provider.
What is Skincare OEM/ODM?
Before we delve into finding a reliable cosmetic/skincare OEM provider, let’s start with the basics and differentiate between OEM/Private Label and ODM.
OEM stands for Original Equipment Manufacturer, while ODM stands for Original Design Manufacturer.
An OEM creates products according to a customer’s specific design. A popular example of an OEM is Foxconn, which manufactures iPhones designed exclusively for Apple. The design remains the sole property of Apple, and Foxconn is the licensed manufacturer.
How does OEM work? To provide a clearer understanding, let’s walk through the process of how OEM operates:
- Customer places an order for a specific/private label product. This could include facial masks, moisturizers, serums, and more. These skincare/cosmetic products will bear the client’s branding and private label, including logos and other unique features exclusive to the client.
- OEM manufactures the product. The OEM builds the specified quantity of products as per the client’s order.
- OEM delivers the product. Upon completion of the order, the OEM delivers the private label products, and the client pays for the services.
What is an OEM?
In contrast, an ODM already has a vast inventory of original products. This is why an ODM is often referred to as a “private labeling” company. All you need to do is choose an existing product design, make minor adjustments, and add your logo.
Have you ever noticed similar products on Amazon with different brands? For instance, when searching for a car charger, you may come across identical-looking chargers varying only in their brands. These products are examples of ODM offerings.Why Choose an OEM/Private Label Skincare Manufacturer? Whether you have an existing brand or are just starting out, there are numerous reasons why opting for a private label skincare manufacturer is a smart move.
Why Choose an OEM/Private Label Skincare Manufacturer?
- Full control over the design: With an OEM manufacturer, you retain complete control over the design and product ingredients. No changes can be made without your approval. If you are unsatisfied, you have the flexibility to seek another provider.
- Reliable quality: OEM providers work closely with their clients to manufacture products that precisely align with their requirements. Consequently, the quality, from ingredients to packaging, is superior.
- Competitive pricing: OEM skincare/cosmetic manufacturers often offer competitive prices, working within the budget of their customers. Ordering in bulk can yield even greater cost savings.
- Faster production: Engaging with a private label skincare provider results in shorter production times. They keep ingredients readily available, and their logistics are highly efficient.
- Excellent support: Skincare OEMs maintain direct communication with their customers, facilitating easy contact for any concerns regarding the products. They also offer comprehensive support, including packaging design and research and development.
OEM/Private Label Skincare Manufacturer How to Choose the Right OEM Cosmetic/Skincare Provider? Finding the right skincare/cosmetic